Analysis of past product - narrative theory's

For my A2 production my group made the music video for the song 'no reason' by Sum 41.
The song comes from the genre of punk rock and as such uses instruments such as drums, electric guitars and base guitars.
The theme of the song is about there being no reason for suffering and class divide and this is showing within such lyrics as "How can we fake this anymore,To turn our backs away, and chose to just ignore" or "Times like these I've come to see how,Everything but time is running out"

Due to this we felt that the video had to give some representation of the songs message and so it starts off with a hobo on the park bench and a man in a suit walking over and spitting near the hobo just to show his disrespect. this here relating to the magic bullet theory by 'berger' in how even before the song starts the audience is motivated by the video to think about the distinct divide between class.

once the man in the suit walks away the music starts and the hobo starts running from his sleeping spot. this here trying to represent his determination to change and also to link in with the songs message of that 'there is non reason why people cant change'.

as the hobo runs his 'transformation' starts in how he throws his hat on the ground and with each stage he then takes off his bushy hair (in this case a wig) and his large coat. this here links in with the U&G theory by McQuail, Lull and Kilborn and how the audience watching the hobos change and progression will feel a sense of gratification due to the change form the initial sadness of the hobos life at the start of the music video.

While taking off the hobos clothes (at this point just the hat has been taken off) the hobo starts running up stairs, this here shows his progression through life and how he changes his outlook and so progresses. As he reaches the top he stands triumphant and takes off the wig to give himself a more youthful look with him now only wearing the big coat.
with the scene then progressing to him continuing running he takes off the coat and appears to be in a suit, here showing his rise form hobo to rock-star.

relating this change to maslows hierarchy of needs it shows how he originally was at the physiological stage in how all he needed was food and shelter and yet now he is seeming to be at the esteem stage through the representation of him in a suit and confidence.

the hobo/rock-star then enters a room in which the music cuts out and the other band members appear questioning him on where he has been with the reply being cut short by the man in the suit appearing letting them know they only have 5 minutes left of band practice here revealing himself to actually be there band manager. this we thought would be entertaining for the audience and at the same time showed how the different levels of respect occur between the classes.

with the band finishing off the song so far up to this the video can be related to jauss's reception theory and how the viewers would be categorized within the 'negotiated' due to how they would find it hard to believe the change form hobo to rock-star is a realistic one.

with different shots of the band finishing off the song together the final part of the video could be related to stuart halls dominant hegomonic position and how hopefully the viewer would be in 'harmony' with ones self due to realizing and understanding the key message within the product in how there is no reason people cant change.

in conclusion hopefully most of the narrative theory's would help explain the main point and message from the song in which is no reason and how there is no reason people cant change and this is represented clearly with the rise from hobo (nothing) to the rock-star (something).