revising prezzi

media theorists on Prezi

Quotes • Representation: “The process by which the media present the ‘real world’” – (Rayner) • The matter of images: “How we are seen determines how we are treated, how we treat others is based on how we see them. How we see them comes from representation” – (Richard Dyer) • “A stereotype is a label which involves a process of categorisation and evaluation…an easily grasped characteristic (usually negative) is presumed to belong to a whole group” – (o’sullivan, Dutton and Rayner) • “Youth becomes an empty category in representation – reflects adults concerns” • “Media representation of youth does not reflect reality of youth identity” - (Giroux) • “media representation of youth maintain social order/hegemony” - (acland) • “Youth subcultures resist hegemony through style” - (Hebdige) • “media representations of youth reinforce hegemony” - (Cohen) • “Dominant ideology reinforced through different groups including the media” - (Althusser) • “Media has some influence on how people understand identities” - (Gauntlet) • Social hegemony – The idea that one social class (usually the middle class) is able to dominate a society by making their way of life and values appear normal, natural and common sense, As a result other social classes accept these values as the normal way of life” - (Gramsci) Rayner - :“The process by which the media present the real world” - Representation Theory Bloomer & Katz : ”Escapism - Escape from everyday problems and routine, Personal Identity - Seeing yourself reflected in texts Personal Relationships - Finding a connection with someone in a text Surveillance - Keeping up to date with news and current information” -Audience Gratification Theory Stuart Hall: - “When a media institution releases a specific message which is then interpreted independently by different audiences. The resulting message is different than the original. - Encoding & Decoding Abraham Maslow : - ” The motivation of people and recognise their needs such as security needs and psychological needs In response movies can meet these needs.” - Maslow's Hierarchy of Needs

1A and 1B planning

1A: describe how your analysis of the conventions of real media texts informed your own creative practice. Refer to a range of examples in your answer to show how these skills have developed over time. 1B: Analyse a chosen product you've created against audience theories. 1A: thriller thriller film indianna Jones silence of the lambs seven shutter island 1A: music video bon jovi fallout boy 30 seconds to mars 1B: thriller opening The Magic Bullet Theory - The belief that people receive information directly without any realization. This is to say that the media effect everyone with there needle making everyone conform that ere personal ideals. instantly realize that something hasd happened to the character concerning the artifact Audience gratification - Escapism - Escape from everyday problems and routine, Personal Identity - Seeing yourself reflected in texts Personal Relationships - Finding a connection with someone in a text Surveillance - Keeping up to date with news and current information escaping from reality with watching a supernatural thriller.

1A and 1B practice questions

1A: describe how your analysis of the conventions of real media texts informed your own creative practice. Refer to a range of examples in your answer to show how these skills have developed over time. 1B: Analyse a chosen product you've created against audience theories. 1A:describe how your analysis of the conventions of real media texts informed your own creative practice. Refer to a range of examples in your answer to show how these skills have developed over time. Within the past two years of my media course I have had to analyse different products in order to gain different ideas of the conventions of pre existing media products, the being for AS researching thriller film openings in order to have a good grasp on their conventions in order to make my own thriller opening as professional as possible. For my A" product I had to once again analyse the different conventions from pre existing media texts although this time from rock music videos due to my music video being the second media product I created. With the jump from AS to A2 I had to look more closely at the codes and conventions and make sure that I realized the difference between thriller conventions and music video conventions. For my AS product I created a thriller film opening, here I needed to analyse the different conventions of real media texts in order to help me improve my own opening and at the same time I was able to take different key ideas from the films in order to make my movie more exciting to watch and thus more entertaining for the audience so that they will keep watching and not lose interest. The films that were most useful to my production in terms of analyzing their conventions to add into my own product were films such as Indiana Jones, seven, shutter island and silence of the lambs. each with its own personal characteristic which made the movies both successive and enjoyable to watch, as such with analysis I decided to take various parts of the films and add them into my own opening with a slight change on each. With Indiana Jones we decided to focus the film around an object or artifact. We thought that with typical thriller films the codes and conventions usually have them revolve around either a specific object or person and with this we decided to use the object as a source of the plot with the characters revolving around the object rather then around each other. This analysis of the film allowed use to be more creative with the overall plot of the opening and allowed us to make it more mysterious and enigmatic for the audience. With silence of the lambs we went into more detail of the iconic interrogation scene, this was due to our research showing that the scene went well with the audience and was known to be an iconic part of the film which would be long lived.We were creative when using the idea of a interrogation scene as we decided to have the current events more mysterious as with classic thrillers however we also we wanted to make ours seem more enigmatic to the audience and so we decided to alter the classic scene to make it more of a dark room with the interrogators face covered and the shot being scene from the interviewee, this way making it seem more confusing for the audience and making them want to watch on. With shutter island most of the film constantly adds mystery to the plot and makes the audience watch on, with this in mind and shutter islands dark setting and use of editing at key moments we decided to make the text scenes be added in with smoke to add the enigmatic effect which is the key conventions of thriller films this idea was also backed up with our analysis of the film seven with how the opening depicts different images coinciding with the texts in order to make it seem more mysterious just as we did with the smoke effects alongside the text. Within my product for AS I feel that I researched throughly into the different conventions of thrilller openings and I have continued this onto my A2 work by making thorough research for my rock music video. Reasearching the conventions of different music videos differed from thriller openigns grealy in as well as researching the types of videos used to portray the lyrics of the song I had to also look at the different conventions of rock music videos in terms of different camera shots to best represent the theme of the song and at the same time flow well with the actual song used itself. For my analysis of rock music videos I looked into different rock bands with them being both recent and older bands in order to see the main appeal behind different music videos, for this I analysed different videos from bands such as 30 seconds to mars, fallout boy bon jovi and of course sum41. To research the different codes and conventions of these bands I took most influence from their music videos and also their official band websites as these would allow me to see the different themes that come about within different rock bands and how they are portrayed in real life. With analysis for different shot types I focused on fast moving music videos such as the kill from 30 seconds to mars and american idiot and Jesus of suburbia from the band green day. analyzing the different shot types helped me see the conventions of fast pace media music videos and this would play key as my idea for our group video would focus on the character running around and so would include many different fast pace shot types. The main video used however for inspiration was bon jovis 'its my life'. With its fast cut shots and use of running towards a goal I felt it linked in well with the lyrics of the video and at the same time gave me an excelent idea that conforms to similar rock videos for example blink 182's video 'whats my name again?' where as with the bon jovi song the band members were also running around the town in order to get to a destination and make it entertaining for the audiance to watch. Over the past two years I feel that my analysis of conventions of different products has imprived and as such I can now analyse pre existing products in more detail and relate them more in depth into my own products. Analyse a chosen product you've created against audience theories. the product that I feel more related to audience theory would be my thriller opening, within it I am able to relate it to such theory's as audience gratification theory, reception theory, magic bullet theory and so on. I feel that my product relates to the magic bullet theory by how it is the theory that people receive information without any realization and as such within my thriller film opening it could be said that with the use of the artifact and symbols on the interrogation desk the audience would clearly know that the film is going to somehow revolve around the artifact without being directly told that it would. Another example of this occurring within my opening would be how the audience clearly knows that the main character has amnesia and is unclear about his past. this is clear before the character explains he has no previous memory. My product also relates to the audience gratification theory by how it offers the audience a chance of escapism and through this they are able to escape into a supernatural thriller which seems more interesting and exciting then the real world thus gratifying their need to escape from everyday problems and routine. Another audience gratification theory that my thriller film opening relates to would be two step flow theory and how with the argument that information in the media is received by firstly simple individuals who pay close attention to the mass media and its messages and then having the second step being the opinion leaders passing on their own interpretation in addition to actual media content. This can be incorporated within my film opening by how during individual thoughts being given by viewers the opinions varied but were slightly similar however with group feedback it seems the dominant members opinions were constructed and then copied as the opposition leaders passed on their own ideas. Overall I feel that my created media product works well with some key audience theory's and with this it shows how we have implemented the theories to make the thriller film opening more appealing to the target audience.

explain how far understanding of the conventions of exsisting media texts influenced the way you created your own media product and refer to a range of exmaples to show how these skills have developed over time

explain how far understanding of the conventions of exsisting media texts influenced the way you created your own media product and refer to a range of exmaples to show how these skills have developed over time: Within the two years working on my media course I have created two different media products, these being a thriller film opening in AS and for A2 I created a rock music video. For my AS production I had to research the different codes and conventions of thriller films in order to make ours more realistic and captivating for the audience. For this I was used the website you tube a lot in order to research different thriller film openings in order to look at the different codes and conventions used within different thriller films. For examples of thriller films I looked into the openings of well received famous thriller films in order to use techniques that have been received well by previous audiences. For the films I decided to use Indiana Jones, silence of the lambs, seven and shutter island. For each of the films we decided to take key different bits of the films that made them to be iconic thrillers and implement them into our opening in our own way. With Indiana Jones we decided to focus the film around an object or artifact. We thought that with typical thriller films the codes and conventions usually have them revolve around either a specific object or person and we thought that with a strange unknown artifact being the center of attention within the film it would make the audience more curious about the film and what will happen regarding the artifact. With the film silence of the lambs we took the iconic scenes of Clarice talking to Hannibal lector through interrogation. As such for our opening we decided to have the current events being a interrogation scene however with darker more mysterious thrillers we wanted to make ours seem more enigmatic to the audience and so we decided to alter the classic scene to make it more of a dark room with the interrogators face covered and the shot being scene from the interviewee, this way making it seem more confusing for the audience and making them want to watch on. With the film seven we decided to use the iconic opening of different clips and symbols to be added onto the artifact and being presented within the interrogation, this way it would add to the mystery surrounding the thriller opening with how their typical codes and conventions give subtle hints to plot devices mentioned earlier on in the film to once again be used later within the main scenes. (Here this being how the opening scenes of seven seem to depict the planning and grotesqueness nature of the serial killer within the film). With shutter island most of the film constantly adds mystery to the plot and makes the audience watch on, with this in mind and shutter islands dark setting and use of editing at key moments we decided to make the text scenes be added in with smoke to add the enigmatic effect which is the key conventions of thriller films. Within my product for AS I feel that I researched throughly into the different codes and conventions of thrilller openings and I have continued this onto my A2 work by making thorough research for my rock music video. Reasearching the codes and conventions of different music videos differed from thriller openigns grealy in as well as researching the types of videos used to portray the lyrics of a song I had to also look at the different codes and conventions of rock music videos in terms of different camera shots to best represent the theme of the song and at the same time flow well with the acctual song used itself. For my A2 research I once again used the website youtube as my primary source of infomation for analysing pre exisisting products of music videos. For my research I used rock bands such as fallout boy, 30 seconds to mars, sum 41 (to gain inspiration from their other videos) and this allowed us to see the specific codes and conventions used within music videos of the same genre, for example the fast cut action shots and the use of different lighting effects in order to portray the band as more 'rock-ish'. The main progression between my AS and A2 products would be as already stated before the different shot types that was used to make the song seem more fast paced. this was key as it meant that I would have to look in much finer detail as to exsisting procuts to see when the shots change in time with the music for example fallout boys 'this aint a scene its an arms race' where the pace suddenly picks up and at the same time the video shots change from a close up of the singers face to a wide shot of the entier band playing while the camera movements are quickend. The main product I used to gain inspiration for my music video was bon jovis 'its my life'. With its fast cut shots and use of running towards a goal I felt it linked in well with the lyrics of the video and at the same time gave me an excelent idea that conforms to similar rock videos for example blink 182's video 'whats my name again?' where as with the bon jovi song the band members were also running around the town in order to get to a destination and make it entertaining for the audiance to watch. Over the last two years I feel that through research it has helped me understand the specific codes and conventions needed within both thriller films and rock music videos and by understanding the codes and conventions it helped me improve the overall quality of my products and also made them seem more offical and and enjoyable for the audiance to view. *please note* "I am not sure why I am unable to paragraph my essay as while typing it up I was paragraphing it into different sections, unfortunately when previewing my work it has left no individual paragraphs however I am informing you that this is not intended and I think it is due to bloggers new formatting style and is not of my own accord."

prezzi umbrella questions

How did you develop your research and planning skills thouout your music video and film production? on Prezi

Looking at two types of Media, describe the ways in which a particular group of people are collectively represented or provided for, using specific examples to support your response.

Looking at two types of Media, describe the ways in which a particular group of people are collectively represented or provided for, using specific examples to support your response.

We become bombarded with messages and become a subject rather than an individual as soon as we engage them, they control us.
From this it could be said that the mass media use messages to influence peoples thoughts and opinions to portray people in a specific way. this could be done though both video and text.

in relation to text youth are portayed by the mass media most commonly in the form of newspapers and reports on youth activity. unfortunatly due to the negative steriotype cast around youth created by the negative posts about youth this has seemingly affected the general population to come under the opinion that as a collective group youths are seen as rude, voilent yobs with little respect for themselves or others.
an example of the mass emdia using the textial infomatio(both through newspapers and broadsheets)would be during the london riots in 2011 where youths were instantly given a negative portayal and seemingly being branded as the main cause of the chaos. this was done mainly throught headlines instantly accusing youth of the acts commited.
an example of this being the sun printing on the 7th august 2011 staing the date after reeves corner was burnt down "welcome to the youth of today". this title herby instantly accusing youth of the terriible acts that befell london during the riots. This however was not the case as it has now been confirmed that george thompson was responsible for the fire on reemes corner and he was a 34 year old man (clearly not a youth). this proving that it was the medias aim to attract attention to make youth be the target for blame during the london riots.
another factor in the negative portrayal of youth during the riots was the organization and wide spread way information was exchanged due to phone applications and most noticeably blackberry messenger and twitter. with the excuse that youths are the ones primarily using the applications it was theorized that the reason the riots were so terrible in comparison to the Brixton riots was the use of information spread and thus the actions of youth.

this seemingly allowing the media to encode their own messages and ideas to the general public in order to group youth as a whole negative stereotype is backed up by Stuart halls theory that the media are not the ones that voice information but instead they are the ones who create information in the image they see fit.

Appart form newspapers, video and film releases have also grouped youth together in a negative light to portray them as negative stereotypes, this being shown through both kidulthood and adulthood portraying the current state and representation of youth during the times they were filmed and made to be that of a negative stereotype with the main concerns of youths seen as sex, drugs and gang violence. this instantly branding youth as bad and rebellious people the entire way throughout the films and is also backed up with the film shank set in the near future where in a semi-apocalyptic London in the year 2015 youth violence has increased further to senseless killings been seen and shrugged off as nothing theorizing that the negative view of youth will continue and not lessen anytime soon.
these films allow a viewer to make a general observation of youth as a collective in a negative manor and due to the theory of moral panic they believe that the negative events of the films are somehow more likely to happen to them and thus tend to shun the general youth on a whole and in a sense out-casting them which in turn is making them into a greater disliked social group then before.

In conclusion it seems that youth are seemingly branded as a overall negative group through the use of the mass media and with previous views of youth seemingly becoming negative examples from web 2.0, tabloids and films have followed suit in agreeing to the message created by the general media that youths are dangerous, violent yobs who do not have a care for people or their society even thought that is only a small number of youth and the media is seemingly only producing reports on cases they feel can add to their seemingly protest against the general youth within the country.